Needham Fatica Blog

Ralston360 has created a video/podcast that is a really good primer for anyone wondering why podcasts would matter to their business. Overall the content is professional, informative, clear, and not salesy. They provide some great demographic information in the “who listens to podcasts”. They also provide some great examples of how podcasts are being used in the “why should marketers care” section, and offer some great examples of big companies sponsoring podcasts like Lexas, and Gatorade. Although Ralston 360 could be viewed as a "competitor" to Needham Fatica, we thought this information was of enough value that it was worth posting.

Courtesy of:

http://blog.experiencecurve.com
http://www.podcasting360.com